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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Start Twitter chats.

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Differentiated Marketing for Professional Services

Hinge Marketing

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. It is true that implementing multiple marketing strategies can be more complex and costly. And it requires discipline to plan and execute a differentiated strategy.

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How to Develop a Successful Marketing Mix Strategy [+ Templates]

Hubspot

One of the first things you're taught in your first marketing internship or job, however, is that marketing entails so much more than can be simplified in a four-section marketing mix matrix. Still, there's an undeniable benefit of marketing teams organizing their work into the marketing mix framework.

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The Ultimate Guide to Marketing Jobs

Hubspot

By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. Let’s get started!

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Differentiated Marketing for Professional Services

Hinge Marketing

Different target markets, different marketing approaches — each tailored to the needs and preferences of that target market. That is the essence of a differentiated marketing strategy. Download The Marketing Planning Guide. Differentiated Marketing in Professional Services.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. There’s never enough when it comes to content production and distribution.