Avitage

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Video — the second best way to create for content marketing

Avitage

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. Blogs have emerged as the best way to create for content marketing. But what do you do next?

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New Thought Leadership Metric for Buyer Driven Markets

Avitage

Buyers want relevant and actionable content that enables them to turn big ideas into operating realities. Turning those big ideas into relevant actionable content to meet the buyers’ expectations isn’t what they do. They understand the need for relevant actionable content, how to develop it, and the best ways to deliver it.