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How to Use Short Captivating Videos to Boost Sales

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The same principle applies to your content. Video content is powerful and usually more engaging than written content. Compelling video content grabs a customer’s attention and sustains it through the end of the video. This was a big deal compared to her textual content. That’s more believable than written content.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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Like a restaurant server visiting your dining table for the first time, it should present all the relevant information — gratitude for showing up, who you are, what they can expect from you (type of content, frequency of contact), as well as the showcase of a little personality. And there is a reason beyond politeness that we do it.