small-business 
Customer Experience Matrix
JULY 10, 2013
By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This makes it a system for both small business and service vendors: two of my four themes.
Customer Experience Matrix
JANUARY 10, 2012
I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system.
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Customer Experience Matrix
FEBRUARY 4, 2014
the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Do I get SEO credit for using “top of the funnel”?) Just click here to purchase your very own copy of the VEST and analyze to your heart’s content.
Customer Experience Matrix
DECEMBER 12, 2010
Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) Systems built for small businesses will set the standard for ease of use, integration, automation and feedback. Integration will be the new mantra.
Customer Experience Matrix
OCTOBER 2, 2011
The conference yielded a clear picture of HubSpot’s business strategy for the coming year. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media. To be clear, this isn't about building a simpler interface.
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