Chris Koch

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2011: The year of personal brands

Chris Koch

Testing the popularity of content. One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

Aside from the corporate, a blog is the mother ship of social media interaction and content. SEO is really a fancy term for constructing your sentences carefully—especially your headlines. within a Tweet, you can track how many people click on the content link you offer in your tweets. And blogs are really measurable.