review 
Customer Experience Matrix
JANUARY 10, 2012
The company now has about 75 clients, compared with around 35 at the time of my initial review nearly eighteen months ago. This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. The system itself has also grown although the general approach remains consistent.
Customer Experience Matrix
FEBRUARY 4, 2014
the hot new feature is…SEO content rating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. Do I get SEO credit for using “top of the funnel”?) Just click here to purchase your very own copy of the VEST and analyze to your heart’s content.
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Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
Customer Experience Matrix
DECEMBER 12, 2010
Marketing automation vendors will move beyond current efforts at generic industry education to provide one-on-one assistance to their clients via their own staff, partners, and built-in system features that automatically review client work, recommend changes and sometimes implement them automatically. Integration will be the new mantra.
Customer Experience Matrix
MAY 23, 2007
I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. These include Web application servers like IBM Websphere , Web development tools like Adobe Dreamweaver , and Web content management tools like Vignette. The results were a surprise.
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