markempa

APRIL 27, 2017

Top of the Funnel (TOFU): People at this juncture are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. During this stage, you’ll share content to help progress them from interest towards purchase intent. Tip 5: Map content and message based on personas.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

Content4Demand

AUGUST 11, 2021

Pump Up the Pipeline When qualified opportunities offer a better-than-20% chance of converting to customers, you’re feeding your marketing-sourced pipeline. Let’s Close a Deal Prove that marketing is pulling its weight in closing deals by tracking the sales win rate. Read their tips and insights in The Content + Data Connection.

Lead Scoring 110

Lead Scoring Lead Ranking Sales Qualified Leads Intent Data 110

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

markempa

MARCH 2, 2017

Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. During this stage, you’ll share content to help progress them from interest towards purchase intent. Enable sales and inside sales during lead nurturing.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Zoominfo

OCTOBER 21, 2021

As the widest section of the funnel, the main purpose of this stage is to improve the visibility of a brand and demonstrate expertise by accommodating prospects value-centric, top-of-funnel resources. What kind of content are they downloading? Presumably, the sales side will have a sound understanding of what the prospect needs.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

DealSignal

OCTOBER 4, 2021

What sales and CEOs care about are qualified opportunities—real deals involving real decision-makers. Just like marketing, sales has very limited resources, mainly measured as selling time. What sales wants and needs to do justifiably, is to work and close real deals—not vet through hundreds of “leads.”

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Ranking Marketing Qualified Leads 52