Content PointClear Sales Management White Paper 
ViewPoint
JULY 26, 2018
While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. A few podcasters use almost every tactic listed here. E-books and white papers. A new white paper is also in the works. per minute. _.
ViewPoint
JUNE 28, 2018
Companies with optimized sales and marketing organization achieve results by doing three things well. Deliver fewer, but better, leads to sales. The reality is that not only are they not being managed by others, they’re likely being mismanaged. Not 50 things. Just three: Agree on your market, media and message.
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ViewPoint
JUNE 6, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. CMO Council study: Content has significant impact on buying process. Via iMedia Connection.
Biznology
SEPTEMBER 24, 2014
My recent favorite article is the amusingly titled “Sorry, But ‘How Many Touches Does it Take to Make a Sale?’ His organization also manages a thoughtful and wide-ranging discussion on the B2B Lead Roundtable group on LinkedIn. I was honored to contribute a guest post for PointClear last year. is No Longer a Valid Question.”.
B2B Marketing Zone Posts
AUGUST 3, 2010
A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. The results are paying off in content that truly speaks to the buyer. What did I get?
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