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5 Email Trends to Watch in 2018

Inbox Insight

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. What methods will B2B email marketers be focusing on? What hot topics will repeatedly create explosive responses?

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How to Properly Diagnose a Failed Email Campaign

Content Standard

Build your list organically, with appealing opt-in forms, product giveaways that require sign-ups, landing pages that promote fun newsletters with signing up—there are lots of approaches. Buying a list is buying stale food: no sales nutrition there. Segmentation takes care of that, serving up content that people—individuals—care about.