Tomorrow People

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The CMO's Guide to Building an Engaged Customer Community in Four Steps

Tomorrow People

Creating relevant and engaging content for your target audience is vital for marketing success. This post reveals how to build and exploit customer engagement, create a targeted opt-in community and, ultimately, monetise your B2B content.

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Closed Loop Marketing: The Personal Touch

Tomorrow People

These systems allow marketers to automate triggered responses, personalising the content to each individual without the need for manual segmentation to ensure the closed loop campaign is successful. Behavioural information collected, the next stage is to get opt-in contact details. So how does it work? Conversion.

article thumbnail

Closed Loop Marketing: The Personal Touch

Tomorrow People

These systems allow marketers to automate triggered responses, personalising the content to each individual without the need for manual segmentation to ensure the closed loop campaign is successful. Behavioural information collected, the next stage is to get opt-in contact details. So how does it work? Conversion.