Advertisements Content Narrowcasting PageRank 
Customer Experience Matrix
SEPTEMBER 9, 2009
Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%).
Convince & Convert
MARCH 6, 2012
” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. I actually think that’s a good use of the scores, because I think Klout scores are an indicator of how well people can move content through a network and beyond a network. This is something new.
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