Lattice

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A Lattizen Year in Review – Top Content

Lattice

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. This post is a written Q&A with Colleen Francis of Engage Selling Solutions from 2013 but the content is super relevant today.

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Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Marketers can then focus on engaging those contacts with the right content about the right topics on the right channel. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too.