ViewPoint

APRIL 28, 2011

source: Marketo ). Is your content set up to attract the right buyers? Today, unless the bulk of your qualified leads are finding and approaching you, your content is not doing its job. The lack of relevancy for the prospect reduced the vendor's chance of closing a sale by 45 percent. source: Google ).

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Via Marketo. Build A Content Hub That Converts. B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Report: Data, content drive email marketing.

BtoB 120

BtoB PointClear B2B Marketing Lead Ranking 120

ViewPoint

JUNE 7, 2016

The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Make sure all correspondence is relevant to the prospect—not just “I am looking forward to speaking with you”. Set sales straight—it’s a win win.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

MAY 30, 2012

DemandGen Report has a study underway to determine the content and kinds of messages that buyers prefer and respond to. Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting. As an example, he points to Marketo’s success and the way their marketing group was driving leads even before they had a sales team.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120