Crimson Marketing

FEBRUARY 4, 2014

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. Jon Miller is the VP Marketing and Co-Founder of Marketo. The more data sources you have about who that person is, and the more ways you have to interact with them.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. ” – Tonya Vinas, Senior Content Strategist at Content4Demand. ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

APRIL 27, 2015

As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring. Source: Marketo. B2B marketers allocate approx.

Allocation 100

Allocation Planning Advertisements Advertising 100