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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

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Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

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A 3 Step Process to Make Social Media Produce Sales

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Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck!

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

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He adds that this is part of a larger, content-driven marketing trend that includes rich media. He notes this evolution is surprising given the number of challenges that are out there, and yet it makes sense given content asset trending. So a better focus is, “What’s the content that’s being shared?

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Power Opinions - Experts Select Top Three Social Media Tools

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Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). I was more surprised that only six of the alum mentioned Twitter. You own the content. Not surprisingly, S.