Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. Here are some things you can do today: Search for a LinkedIn Group that interests you and join it. Ask and answer questions on LinkedIn. Not sure which group to join?

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You could probably create an RSS feed from this URL as well and then display this content in real time. If there is a good conversation going on in your LinkedIn group, direct tweeps to it. Twitter can also be used to direct customers to content and/or discussions in a customer only portal. Socializing Your Landing Pages.

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5 Marketing Automation Email Tips

Anything Goes Marketing

marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules. You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. You may be saying – how can I personalize the heading for each of my email subscribers?

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product. Dynamic content in an email allows you to: Simplify the autoresponder email creation. This is a great way to get more out of your content and drive new registrants back to your website.