Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Emails and Web pages can dynamically select content blocks based on rules that read the attributes of each recipient.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

AUGUST 3, 2010

Enterprise Edition supports these by adding user roles, “lead partitions” to control access to database segments and “workspaces” to make Marketo objects (contents, campaigns, lists, etc.) User roles (but not lead partitions or workspaces) are now available in Marketo’s Professional Edition as well.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Content Management 0.5 The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Need Content? Customer Content vs. Marketing Content - Marketing Interactions , August 23, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

B2B Marketing Zone Posts

DECEMBER 9, 2009

Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. How to use social media for lead generation - B2B Lead Generation Blog , December 30, 2008. 35 Content Ideas for B2B eNewsletters - Proteus B2B Marketing Blog , November 5, 2009. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Hubspot

OCTOBER 10, 2012

So let’s say an existing lead downloads a piece of content from your site, and now you want to send this lead to your CRM system because it’s "sales ready." Based on what you know about the lead’s history, you want to increase their lead score because now they’re more qualified.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28