Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Engagio

JANUARY 14, 2021

Engagement — Identify accounts engaging with your company, whether through your website or marketing content. Paired with predictive analytics, FIRE gives us the ability to locate qualified accounts showing behaviors that predict buying activity. Marketing Qualified Account — Sales Qualified Opportunity — Pipeline Opportunity —.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Zoominfo

OCTOBER 21, 2021

Understanding just how active a prospect is can be measured through third-party intent data such as surges in online search and consumption of content related to specific topics related to a product or service. What kind of content are they downloading? The question then becomes how many SALs turn into sales qualified leads (SQLs)?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Terminus

OCTOBER 29, 2021

The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM Requires 100% Personalization of All the Content You Create. The Virtual Event Campaign.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. Proving ROI when top-of-funnel leads convert to sales-qualified opportunities in 30, 60, 90+ days can be challenging mountains to climb. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Directive Agency

JUNE 29, 2018

They’re essentially taking someone else’s content, scraping it and featuring it. Valuing Deeper, More Thorough Content. Tactically, from an SEO perspective, we see Gooogle valuing deeper, more thorough content. And now remember, there is zero barrier to entry to content marketing. Meta keywords left in what?

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40