Marketing Interactions

JUNE 27, 2021

Creating compelling and engaging content. Creating content for specific stages of the buying process. Proving the ROI from content marketing. Here’s the kicker for me > Despite the above challenges reported, two-thirds of marketers say they’re using buyer personas to inform their marketing strategies and content development.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

APRIL 21, 2017

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. But publishing content is not content marketing.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

JUNE 13, 2021

The content isn’t for you. How many times have you had an exec tell you to do something (create content, change your messaging, etc.) The only thing that matters is what’s relevant to them. Campaigns are a marketing construct that’s no longer relevant. This one is a never-ending source of frustration. Give them choices.

B2B Marketing 174

B2B Marketing B2B Gartner Purchase Intent 174