Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. Without benefiting from it through sales.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. ZoomInfo tracks web browsing activity for a breadth of diverse content. That’d be something.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

6sense

DECEMBER 8, 2021

Their automated processes, complemented by machine learning, radically reduce the time, effort and costs associated with determining the criteria of in-market prospects. Theoretically, you could use a mix of touch-timing reports and content engagement analytics to try to decipher when an account ends up in-market.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62