Content, Google and Relevance - B2B Marketing Zone

How Do Audiences Assess Your Marketing Content?

Avitage

JULY 7, 2015

What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Principle being applied: it’s easier to criticize someone else’s content than our own. The post How Do Audiences Assess Your Marketing Content?

Marketing Management

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Move Beyond Concept to Create Content Like a Publisher

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You have shifted content focus from vendor and product collateral, to customer educational content. Keeping up with demands for content is daunting.

Lead Ranking

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B2B Marketing Zone

Avitage

How Do Audiences Assess Your Marketing Content?

Move Beyond Concept to Create Content Like a Publisher

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