accelerate agency

APRIL 12, 2023

It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing. From there, you can develop a digital marketing strategy that includes the right mix of SEO, content marketing, and other SaaS-friendly techniques.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Webbiquity

NOVEMBER 5, 2019

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Include a section for white papers, case studies, and videos. Optimize Content for Multiple Stakeholders.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). Now, to truly understand the importance of this, break down discoverability into the various functions of demand generation and search marketing: Organic Search (or SEO) and Paid Search (or PPC). Organic Search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Brandpoint

NOVEMBER 28, 2018

The key is getting buy-in with your company or agency to ensure that no content is created without the proper PESO treatment. This is (naturally) the content your business owns. Any content, from eBooks to white papers to podcasts, are considered owned media assets. to strengthen each PESO component. Shared media.

Paid Content 118

Paid Content Lead Ranking PR Media 118

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. Let’s read about the seven stages of B2B buyers with examples and the type of content creation or support that happens at each stage. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100