Cintell

MAY 18, 2021

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

JANUARY 27, 2016

For Content Marketers. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer. Audit and tag your marketing content by persona to understand where it fits into the buyers journey for your various segments. For Webmasters and Website Content Managers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

MARCH 10, 2016

100% higher content downloads from Web site, 10-25% increase in marketing-influenced revenue (MarketingSherpa). Online marketing generated opportunities increased by 73% with persona-based content approach (MarketingSherpa). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100