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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ Nielsen ] 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter, or Pinterest.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Aside from keeping customers satisfied, WOM is generally out of your hands. I liked what he had to say: “Every customer, partner and employee should be considered a potential advocate—they just need the right experience, relevant content and feedback to keep them engaged.” Authenticity?