ConvertKit

JULY 6, 2021

Consider sharing less than you usually would in the email itself and instead add a “read more” button for recipients to click on to view the full content of your message. How Apple’s email privacy protection hurts creators. Nathan’s Twitter thread on Apple’s privacy update. List cleaning is still critical. Pullquote. (27:10)

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Convert

APRIL 12, 2022

Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52