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What is marketing automation and how can it help B2B marketers?

Martech

Virtually every marketing automation solution comes with tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. Vendors continue to add features, including the following: Dynamic content creation and delivery. Lead management.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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The 14 Best Marketing Automation Tools for Your Business

Optinmonster

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Best Marketing Automation Solutions for SMS Campaigns. Best Marketing Automation Solutions for Lead Generation and Analytics. Marketing Automation Tools for SMS Marketing. Overwhelming.

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7 Marketing Automation Best Practices to Maximize Your Results

SendinBlue

Once you’re clear on who you’re targeting, you can tailor the content of your automated campaigns to their needs and avoid messaging coming across as generic. Your automated campaigns should reflect this by feeding contacts with the right content for the stage they’re at to help them move through the process.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

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Marketing Automation for Financial Services Marketers

Act-On

You can use automation to enroll new leads in nurture campaigns that send educational content over time. You can send new clients onboarding campaigns to drive engagement with their new accounts. Use cases abound. Improve your multichannel coordination with marketing automation for financial services.

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8 ActiveCampaign Alternatives for Small Businesses (Pricing & Features)

Optinmonster

First, though, let’s make one thing clear: if you don’t have a strategy in place to grow your email list, then the ESP you choose doesn’t really matter. Because for any ESP to work, you need a robust list of contacts to send your email campaigns to. It also offers SMS marketing and chat support features.