Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Each program has its own strengths and weaknesses, so consider each offering carefully before moving forward: Oracle Marketing Cloud (formerly Eloqua).

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

OutboundView

SEPTEMBER 20, 2018

Today, your customers require a multi-pronged approach. If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Here are some tips to help you be more effective in your outreach: Email. Outbound Marketing Software & Tools. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Vidyard

SEPTEMBER 8, 2014

To this I say: Think through the implications of everything marketing automation can touch. Go beyond simply knowing Marketo or Eloqua. Score Leads Based on Consumption of Content A while back, I proposed using demographic data as a filter , rather than weighting demographics as part of the scoring process.

Marketing Automation Services 51

Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62