Oktopost

MARCH 11, 2020

As an employee advocacy expert who has worked alongside many enterprise teams to roll out seamless and successful advocacy programs, build RFPs and grow advocacy company-wide, I’d like to share a few tips on what has made all the difference in their approach and success with employee advocacy. Creating Content That Resonates.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Oktopost

FEBRUARY 28, 2021

As an employee advocacy expert who has worked alongside many enterprise teams to roll out seamless and successful advocacy programs, build RFPs and grow advocacy company-wide, I’d like to share a few tips on what has made all the difference in their approach and success with employee advocacy. Creating Content That Resonates.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Conversica

OCTOBER 9, 2018

How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Segmentation. Behavioral triggers.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Webbiquity

SEPTEMBER 1, 2010

.&# Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Ledger Bennett

APRIL 1, 2020

Hopefully that’s given you some food for thought, but it’s just the tip of the iceberg. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Hopefully that’s given you some food for thought, but it’s just the tip of the iceberg. Over the next few weeks Ledger Bennett will be delivering digital content to support you to take advantage of new digital opportunities, keep an eye out. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

JULY 11, 2018

Website Content Keywords. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend! Fortunately, Keyword Analysis can help you find the right keywords for your landing page, providing only closely related keywords to the terms you’re focused on. Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But the system actually takes two additional steps – and is tip-toeing towards a third – that make it quite exceptional.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

APRIL 14, 2010

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Whatever happened to the Eloqua Experience? Great show.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Vidyard

OCTOBER 16, 2015

This week I want to talk a bit about how you can score your leads with video marketing data. First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Analytics (measuring marketing effectiveness).

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. In social media, content may be king, but cuteness is worth a king?s

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. If I didn’t authentically care about women in tech, I would never have shared that piece of content.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

NuSpark Consulting

JANUARY 21, 2012

Maximizing Lead Generation: The Complete Guide for B2B Marketers. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. One of the first books to discuss the complex buying cycle of B2B and how to align sales and marketing to engage and nurture prospects.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Create your content mission statement.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Marketing automation. Offer strategies. If not, it’s time to reevaluate your approach.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Bluetext

FEBRUARY 8, 2021

Pro tip – stay away from purchasing lists. Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Ambal's Amusings

DECEMBER 17, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) United States License. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

NOVEMBER 4, 2010

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

chiefmartech

DECEMBER 6, 2015

First, “marketing technology” isn’t a category itself, but a large sector in which there are dozens to hundreds of categories, depending on how you slice it up. For instance, you could call “website content management systems” (CMS) a category. Adobe Experience Manager, Oracle Eloqua, Salesforce CRM).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Advisors – search out the individuals in your company that really “get” the marketing, customers (pains/needs), your unique value to the market, etc. Advocates – Marketing can be greatly undervalued within companies.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future. Keep your content focused. People that land on my blog can easily check out my other content. You should have a blog description.

Traffic 100

Traffic RSS Blogger Eloqua 100

TrustRadius Marketing

OCTOBER 18, 2019

Need help writing a marketing automation software requirements document? This free marketing automation platform scorecard template can help you compare products so you can make the right decision for your marketing team. Common Marketing Automation Requirements for Businesses. Feature Set.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Marketing Management Automation 40

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Can marketing help you find the right content? Collateral?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52