ANNUITAS

MARCH 19, 2020

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Content Syndication [0%]. Put his or her journey at the center of your go-to-market plans.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate. If only it worked like that.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. Jeff Neal, the founder of Critter Depot , a site that sells live crickets and roaches to reptile pet owners, made a content strategy pivot to boost their conversion rate. If only it worked like that.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

AUGUST 19, 2014

For 21 percent of respondents, email marketing accounts for 60 percent or more of all digital business revenue,” Monique Torres presents four helpful tips for building opt-in email lists, including offering incentives for signing up, which may include content, exclusive access, tesimonials, or discounts.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100