Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Another effective way of using AI for B2B marketing is the implementation of dynamic content to enhance users’ experiences (UX).

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

DECEMBER 16, 2019

In such a situation, the chief question on the minds of every B2B SaaS marketer remains: what type of posts/content would be suitable for a B2B SaaS Facebook account to share organically? As per Tim Soulo, Head of Marketing at Ahrefs, promoting content via Facebook Ads shows value to people & causes them to sign up.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. B randing lies at the core of every B2B marketing endeavor.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. But why a Viral Content Strategy is required to begin with? There is no dearth of people who think that monotonous B2B content can’t go viral. In such a scenario “ how to make your content go viral ” can be a tricky question for marketers to answer.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

… By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”. Content in blogs can also be repurposed & republished as infographics, slide-shares, stand-alone social media posts & vice versa.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45