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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Flow charts were designed on paper with markers and rulers. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos.

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15 B2B case studies show how content marketing drives ROI

Biznology

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.