article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

article thumbnail

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. The content and design elements of a landing page that drives conversions. How to implement A/B tests and what factors to consider.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Content & Experience. Content and experience are two of the most important words in a modern marketer’s lexicon. Gartner Research. MarTech’s Growth Has Been Explosive.

article thumbnail

The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Engage those accounts with relevant content and outreach. LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. CMS and Content.

article thumbnail

71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Engage those accounts with relevant content and outreach. LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. CMS and Content.