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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Content & Experience. Content and experience are two of the most important words in a modern marketer’s lexicon. Gartner Research. MarTech’s Growth Has Been Explosive.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Engage those accounts with relevant content and outreach. As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. CMS and Content.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Engage those accounts with relevant content and outreach. As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. CMS and Content.