A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
NuSpark Consulting
DECEMBER 18, 2011
Because of how cookie’s work, among the additional intelligence that can be gathered are what keywords visitors used to find your site, what location (so you can assign sales reps), time zone, how many pages visited, what pages were visited, etc. Plus you can research trigger events with Google. DemandBase has a similar structure.
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