Remove Content Remove DemandBase Remove Forrester Remove Opt-out
article thumbnail

6 Important Takeaways from Oracle’s Modern Marketing Experience

Vidyard

” Nadine Dietz of the CMO Group presented a similar concept for Marketing and IT teams, pointing out that CMOs and CIOs are both looking for similar attributes in their marketing technology, they are just using different terms: #MME15 Just like with #sales , marketing needs to agree on a common language with IT.

article thumbnail

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).