Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment. It can connect with others through standard APIs.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Marketing Automation Software. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Marketing Automation Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

PureB2B

MAY 30, 2022

Email marketing. Content marketing. Search marketing (Paid Search). Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. Using Database Marketing to Drive B2B Lead Generation.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Heinz Marketing

FEBRUARY 8, 2021

People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing.

Account Based Marketing 91

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 91

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The content on this Weblog is available for your informational and non-commercial use only.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Are these objectives on your 2015 road map? Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

A prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. What content did she download or view? Social: shared content, referral, poll answer, etc.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40