Remove Content Remove Database Marketing Remove Efficiency Remove Eloqua
article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

article thumbnail

5 Types of Marketing Automation for Businesses to Consider

PureB2B

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Marketing Automation Software. In 1986, ACT!, Conclusion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Types of Marketing Automation to Consider

PureB2B

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Below are the different types of marketing automation your brand needs to consider: 1.

article thumbnail

B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Email marketing. Content marketing. Search marketing (Paid Search). You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand. This strategy is called database marketing.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. But getting back to our category, we are often compared against Eloqua and Manticore. All rights reserved.