The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JANUARY 31, 2012

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Fully automatic feeds publish to a social media platform without any human intervention. An example of this is setting up your Twitter updates to automatically feed into your Facebook company page. Why to Avoid Automatic Feeds.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100