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Industrial Marketing Today
JUNE 29, 2010
One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.
Industrial Marketing Today
NOVEMBER 14, 2010
What surprises me is that engineers with 20 years experience in corporate environment still think marketing is advertising or putting content on the company website. In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. in Bethesda, Md.
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