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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100
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2016 Update from Apparao Karri

Cintell

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? 2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. and lots more. What’s coming in 2016?

Eloqua 100
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. Lay the groundwork for deeper customer relationships. Click To Tweet.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. Nowadays, brands aren’t the only ones who publish content.

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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

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Video Distribution: The Best Places to Use and Share Video

Vidyard

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. However, there’s no point in distributing video in locations your target prospects would never visit. Watch and Learn Want to learn about video distribution via video?