Content Cost per Lead Eye-Tracking VALS 
Webbiquity
MARCH 19, 2024
Guest post by Val Razo. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform. 99% lower cost per incremental lead. 31% lower cost per 1,000 impressions. What worked?
NetLine
SEPTEMBER 20, 2018
The first week of September heralded the unofficial end of summer followed by the highlight of summer for content marketers – CMWorld in Cleveland, OH, September 5 – 7. It’s the singular reality of content that is luring marketers towards ABM and content syndication. Hello, managers!
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