Sword and the Script | B2B

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Buzz Marketing for Technology

JULY 22, 2008

© Copyright 2008 Dave Pollard. TABLE OF CONTENTS (updated to Jan. Guerilla News Network. fun stuff: quizzes, self-evaluations, other interactive content. Have I overloaded it? Is it useful? Is it missing something? Where does presence fit into it? Where does love fit? Category: Social Networking. comment [].

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

© Copyright 2006 Dave Pollard. TABLE OF CONTENTS (updated to Apr. Guerilla News Network. fun stuff: quizzes, self-evaluations, other interactive content. Now thats a powerful business tool. 2:18:13 PM trackback []. comment []. Last update: 01/07/2006; 1:41:30 PM. SEARCH SITE. How to Save the World. About the Author.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. © Copyright 2004 Dave Pollard. TABLE OF CONTENTS BY CATEGORY (to May.11).

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations. This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100