Marketing Craftmanship

AUGUST 14, 2015

Include contact information; not a generic response form. Remember that your marketing strategy here is consistent contact with decision-makers. Just keep in mind that there is usually an opportunity loss associated with infrequent contact. Ensure that all of your staff profiles include photographs.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

JUNE 5, 2016

We scan profiles on Match.com to evaluate candidates for a life-long relationship. Studies show that business buyers now complete up to 75% of their decision-making process online, in advance of contacting potential suppliers. Your contacts are a diminishing asset, in terms of business development.

Validation 100

Validation Ideal Customer Profiles Thought Leadership Network Marketing 100

Marketing Craftmanship

SEPTEMBER 2, 2014

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

JANUARY 10, 2015

Peppercom’s research shows that: Nearly all of the largest funds have a website, but most of those websites have no marketing value, and consist of little more than a logo and contact information. Very few funds have Twitter accounts. Create a bona fide website, not a proxy. Harness the market reach of LinkedIn.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

OCTOBER 18, 2011

When asked about his ballooning credentials – often timidly presented by a novice rider immediately following initial contact with a tree-top – Denny might disclose with a smile that he was, among other things, the former head of the Forbes Magazine Balloon Ascension Division. This information provides some comfort for most nervous riders.

Blast Campaigns 100

Blast Campaigns Profiling Promotion Contacts 100