Remove contact

Biznology

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37 reasons that video content is king

Biznology

About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. (comScore and Nielsen ). 85% of people more likely to purchase a product after watching a product video. Internet Retailer ).

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Marketing automation is not marketing strategy

Biznology

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Clean up your database. And junior staffers need training in strategic marketing thinking.