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4 Elements that drive B2B direct marketing results

Biznology

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors.

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Why ZoomInfo Acquired EverString

Zoominfo

match rate on a sample data file. Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

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Why ZoomInfo Acquired EverString

Zoominfo

match rate on a sample data file. Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

Zoominfo 130
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How to select the perfect B2B data vendor

Biznology

For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Another method: offer a sample of your database to test the match rate. Consulting. Also ask for expected match rates by field. Special selects. Match rates.