The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. He is also a consultant, conference speaker, and Emeritus Professor at USC. Dr. Weiss has developed a rigorous process for benefit positioning in his consulting with global technology companies.
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