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LeadSloth

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Why I’ve Joined Marketo

LeadSloth

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management.

Marketo 100
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Upcoming Lead Management Events

LeadSloth

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training.

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What Lead Nurturing Content to Send When?

LeadSloth

Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. I can share some approaches that work well for me in my consulting practice. In your email campaign, start with a couple of educational emails that contain helpful content.

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Marketing Automation Monday

LeadSloth

And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. However, vendors and consultants are welcome to attend, but no selling please. Since we both live in the Bay Area, that’s a logical place to start. Join the LinkedIn Group.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. Today I’ve put together a list of vendor blogs. So 11 it is :- ).

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Hubspot Review

LeadSloth

Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. About Jep Castelein.

Hubspot 100
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Marketing Automation Trends for 2010

LeadSloth

I have asked many of the vendors, consultants and thought leaders to give their opinion. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions.