Litmus

DECEMBER 7, 2022

AI can write content for you, and AI can now create whatever image may be in your mind. Organizations should see the value in collecting express consent for marketing emails from users—and take measures such as targeting/segmentation and email personalization to deliver relevant and high quality content.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

DECEMBER 28, 2023

Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.” Fragmentation across streaming, and especially sports content, has reached an inflection point,” said Dina Roman, SVP, global ad sales, Fubo.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Media 125

Hinge Marketing

MARCH 12, 2020

Compelling content, positioning and a clear differentiation strategy is universally important, but getting it right can take some digging for professional services firms. At the same time, this process will have to be counterbalanced with adequate privacy protections. Your website should facilitate this process.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Choozle

FEBRUARY 19, 2019

Using data driven advertising strategies, marketers are given the opportunity to be transparent about how they use data and use it efficiently within their digital advertising campaigns. A study done by Forrester Consulting shows that 87 percent of U.S. email content, sales engagements, demographic information). Beacons (e.g.,

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Here’s why OLIPOP , a DTC soda alternative company, stands by A/B testing: A/B testing improves content engagement, reduces bounce rates, increases your conversion rate, and minimizes risk, all while providing data that’s easy to analyze.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52