Marketing Interactions

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

Sales has these conversations as a matter of course, so consult with them to understand which objections need the most persuasion to overcome. Another option is creating content as guidance for objections. You know what the common objections are from your buyers. Your Sales Hub analytics shows you which buyers engage with what content.

Buy 77
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Quit Poking the Bear with Gated B2B Content

Marketing Interactions

Request a No-Pitch Consult” is a different mindset than “Book a Demo” or “Contact Sales.”. People want information for all kinds of reasons. What we need to do is make it easy and less intimidating to reach out to us for more. Think about calls to action. What can they tell us about intent?

B2B 62
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Why Marketers Must Have Customer Conversations

Marketing Interactions

One of the things that concerns me is the reliance on anything but direct customer conversations for 58% of marketers. Take a look at the bottom of this chart right before “other.”.