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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

More leads are better than fewer leads. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. James Obermayer | Sales Lead Management Association.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. These people are making a welcome contribution.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

ViewPoint

Case in point: I keynoted at a conference last year where another presenter was the CMO of a very large systems integration company. His lead nurturing program did precisely that. Combining voice nurture with email is the Holy Grail for sales and marketing and is now possible with whole solutions like OutboundOnDemand and PointClear!